There is a particular kind of object that does not get made anymore — not, at least, in quantities most brands consider worth making. A pair of cowgirl boots, cut by hand, in small Texas batches, by makers whose grandfathers cut boots before them.
Today, quietly, we'd like to introduce the second of our founding ten.
Petite Paloma is a Dallas-based heirloom cowgirl boot brand, founded by Kelsey Crain. Each pair is designed with one foot in West Texas — Kelsey's family farm, the wildflowers, her southern roots — and the other in the present-day closet of a woman who wants something that will last her thirty years. The boots are made in partnership with a hundred-year-old family-owned manufacturer whose multi-generational artisan bootmakers handcraft each pair. The pair you order is, in a meaningful sense, the pair they made.
The brand's quiet signature — the mommy & me boot — was inspired by Kelsey's free-spirited daughter, who had her own opinions about what a cowgirl boot should look like and how often she should wear them. The brand grew from there.
Why it matters.
Lavish exists for the customer who keeps things. The one who would rather buy one good pair of boots and own them for thirty years than rent six over the same span. Petite Paloma is built around exactly that customer — and around exactly the kind of object you do not replace.
"Authentic, comfortable, sophisticated — for women and girls who outgrow nothing well-made."
That is Petite Paloma's stated mission. The boots earn it. They are bridging the gap between custom-made and mass-produced — small batches, Dallas-designed, hand-finished — and they have done it without compromising any of the three words.
What this means, if you're a member.
We met Petite Paloma a long time before this announcement. Our co-founder Amy Ingram's daughter, Ava Ingram, interned with the brand the summer of her junior year of college — and the relationship outlasted the summer by a wide margin. Years later, when Ava designed her own boot — the Ava Red Midi Cowgirl Boot, launched in May at Veronica Beard, Highland Park Village — she did it with Kelsey, in the Petite Paloma studio, exactly the way she would have done it as the intern she once was. The Ava boot would not exist without that summer.
Starting today, Petite Paloma pieces appear in the Lavish marketplace, and the Concierge can speak directly to the studio for custom orders. Members are first in line for new releases — including a small numbered set Petite Paloma is making specifically for the Lavish cohort, available later this season.
You can read more about Petite Paloma at their site: petitepaloma.com.
Who's next.
Petite Paloma is the second of ten. We are building a small founding cohort of brand partners — not a hundred, not a thousand, ten — who are ready to know their customers for the first time, and who would rather grow slowly with us than quickly with someone else.
Six brands left in the founding cohort.
If you make something we should be paying attention to — write to us. The conversation is short, and the seat is for the long term.
Apply for the cohort →Welcome, Kelsey. We're glad you're here.