Lavish · For Brands
For Brand Partners

Great brands deserve to know their customers.

Lavish is a members' marketplace built around a small founding cohort of brand partners. Not more reach. Not more campaigns. Real knowledge of the people actually choosing your work.

The founding ten
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A founding cohort of ten brands — and ten only. Four confirmed.

The Freya Brand Petite Paloma The Blue Print Store JB Skrub Open · Apply Open · Apply Open · Apply Open · Apply Open · Apply Open · Apply
F
Founding
Brand
Petite Paloma — Founding Brand example F
On every founding brand's storefront
"In, from the start. Marked, for the long run."
Founding cohort

First in. Founding always.

Brands of the founding ten carry a quiet privilege: the marketplace was built around you. Five things you'll keep, for as long as you stay.

  • i.Founding-Brand seal on your storefront, your journal feature, and every product card. Quiet, but unmistakable.
  • ii.Lifetime founding rate on partner economics — your terms, frozen, regardless of where the platform goes.
  • iii.A full feature in The Journal, written by our editor with your story — the way Petite Paloma was introduced.
  • iv.Priority placement in the Daily Drop and Daily Brief through the soft-launch year.
  • v.An open line to the Lavish founders for the first year — and an invitation to the first Lavish dinner alongside the founding members.
Why it matters

Identity first. Decisions second.

Every recommendation, fit, and drop is bounded by who the member actually is — resolved before the decision is made. Returns are decision failures. Discovery is the decision won. The same architecture produces both — and both sides of the table feel it.

  • Identity before the recommendationThe system resolves who the member is before it suggests anything. For the brand: a 7% return rate against a 20–40% DTC baseline — false demand removed at the source. For the member: a concierge that already knows the fit, the taste, and what doesn't belong in the closet.
  • Discovery, not retargeting82% of pilot buyers are net-new to the partner brand — created demand, not transferred. For the brand: earned access to an affluent buyer paid media can't reach. For the member: the right independent house, found before you knew to look for it.
  • A constraint, not a guessIdentity governs what can be shown, sized, and sold — it's a rule the AI cannot violate, not a signal it weighs. For the brand: a verified, named buyer on every transaction, not a cookie. For the member: a system that refuses the wrong decision, every time.
  • The flywheel runs at the identity layerEvery kept item and every passed item sharpens what the system knows. For the brand: customers who return less and stay longer — 3.2× the lifetime value of paid-acquired buyers. For the member: curation that keeps up with the body, the taste, and the life as they change.
How it works

Simple, on purpose.

A four-step partnership designed to be light to start and to stay easy as you grow with us.

i.

Apply

A short conversation about your brand, your category, and the customer you want to know better.

ii.

Onboard

We onboard the catalog together — a curated subset to start. Lavish handles the listings, imagery review, and members' pricing.

iii.

Sell & Ship

Members buy. Stripe handles payment. You ship direct from your studio. Net-15 payouts, with full remittance statements.

iv.

Know your buyer

Every transaction comes with member context — who they are, what else they bought, and what they came to Lavish looking for.

From a founding partner
"Lavish is the first marketplace where I actually know who's wearing the work. That changes everything."
— The Freya Brand · Founding Partner No. 01
Become a partner

Tell us about your brand.

A founder will reply personally — usually within a week.

Discretion is assumed. We won't publish anything without your sign-off.