For Brands

This partnership is not marketing. It is survival.

Twenty-five founding houses. Twenty-five percent on completed sales. You are paid before you ship.

That is the whole offer, and it is on this page because you should not have to book a call to find out what something costs.

Take a founding slot → See how a sale works

The terms, stated

No fee. No catch. Here are the numbers.

Commission

25%

Completed sales only

Cost to join

No fee, ever

Payment

Upfront

Before you ship

Slots

4/25

Twenty-one open

No inventory commitment. No consignment. No exclusivity. No minimums.

We never discount your product. Your price is your price.

How a sale works

Four steps, and you carry none of the risk.

One. A member buys. They pay us, on card, through Stripe, at checkout.
Two. We push you a pre-paid order. The money is already collected.
Three. You ship to the member. Your packaging, your product, your relationship.
Four. We remit to you on the agreed schedule.

We are the merchant of record. That means sales tax registration, collection and filing sit with us, in every state, not only yours.

You never carry a receivable.
You never eat a chargeback.
You never register in a state you have never sold into.

Now welcoming

Say hello to The Freya Brand.

Welcome to the family.

How Freya joined Lavish.

A women-led house weaving Panama hats by hand in Ecuador. Now the newest brand inside Lavish.

Freya launched inside Lavish with a full Journal profile, a week of Daily Brief mentions, and their own maison page in the Shop. That's the kind of introduction you can't buy. Real customers, told a real story, in an editorial context.

Their founder is quoted in the profile. Members can order pieces made-to-measure through Via, which routes straight to Freya's studio. Every order earns Vault coins the member can spend on their next order. Including their next Freya piece.

Read the Journal →

Why this exists

We built this because the middle disappeared.

Matches went into administration. Saks Global is restructuring. Farfetch had to be rescued. The retailers who used to find houses like yours and put them in front of the right customer are gone, and nothing took their place.

What replaced them is worse. Wholesale orders are a fraction of what they were, on longer terms. A small runway show still costs six figures.

You did not get worse at making things. The layer that used to carry you to customers fell over.

We are rebuilding it small, and on terms that favour the house instead of the shelf.

Read the Journal →

Who the members are

Who we let in.

Membership is by application, and every application is read. We screen on what people buy, not what they follow.

Five tiers, from a free Onyx membership up to Emerald at $2,500 a year. The founding cohort, the first five thousand, arrives with $1,250 in shopping credits already loaded. That is spending power pointed at your product from day one, and it is what we spend instead of buying ads.

Members are profiled across nine dimensions before approval. When your product is put in front of someone, it is because the profile matched. Not because they once clicked something adjacent.

How partnerships work

Four ways to show up.

Most partners do all four. A few pick two. Commercial terms are shared during the application. We structure each partnership around what the house actually wants to introduce.

Daily Drop Partner

One day. One piece. One house.

A limited or exclusive release distributed to members for a single day. Members see it first; missed pieces move to an archive, not a banner.

Editorial Partner

A profile, and the mentions that follow.

A long-form Journal piece plus recurring Daily Brief mentions across a quarter. Written by editors, with your founder's name attached to the story.

Concierge Partner

A preferred line to Via.

When Via is asked for a specific category, your house is one it recommends. Custom orders route directly to your studio.

Insights Partner

What your pieces live with.

Aggregated, anonymized data on how members wear your pieces, what they pair with, and which categories they wish you made. Delivered quarterly, real signal.

The founding houses

Four of twenty-five.

We are taking twenty-five houses and then the founding cohort closes. Not because scarcity sells. Because four hundred brands is a search results page, and we are not building one of those.

If we ever take four hundred, you should leave. We would tell you to.

What we ask

What a founding house commits to.

A working assortment. Whatever you would give a stockist you respected.

Prompt shipping. The pace you would ship for a customer you cared about.

Honest inventory signal. Tell us when something has sold out.

One announcement to your own audience when you join.

That last one matters, and it is the only marketing we will ever ask of you. Your founding announcement is content for your audience, a house that chose a room over an algorithm, not an advertisement for us.

The four questions

What you are actually wondering.

Is 25% high?

Compared to what? Wholesale takes fifty to sixty percent off retail, pays in sixty days, hands you no customer data, and can cancel. Twenty-five percent, paid before you ship, on a sale that would not otherwise have happened, is a different instrument. And unlike ad spend, it only exists once you have been paid.

How many members do you have?

Fewer than you would like. We will give you the exact number on a call. We would rather do that than publish a figure designed to impress you. Founding houses go on before the members do. That is what founding means.

We do not do marketplaces.

Neither do we. This is a members' club with a short list, not a search results page. Twenty-five houses, then it closes.

When do I get paid?

Before you ship. We collect from the member at checkout and push you a pre-paid order. There is no receivable and no chargeback exposure.

The close

Fifteen minutes, with me.

Not a sales team. If it is not a fit I will tell you on the call rather than sending you a sequence.

Write to me directly →

Or apply through the form