The handle of an old wedge wears in the same shape as the hand that's used it. Not before, exactly, and not entirely after. Somewhere in the middle of it.
Today, quietly, we'd like to introduce another founding partner.
MyGolfClub doesn't make a club — that work belongs to an atelier in Scotland the founder doesn't talk about much. They make everything around it: a headcover stitched in Italian leather, a brass repair tool that fits in a pocket, hand-painted scorecards, a canvas bag that gets better with rain. Small batches. Numbered. Built to be inherited.
Why it matters.
Lavish exists for the customer who keeps things. The one who would rather buy one good wedge and own it for thirty years than rent six over the same span. MyGolfClub is built around exactly that customer — and around exactly the kind of object you don't replace.
"A good piece of equipment is a partner. The grip remembers."
We meet a lot of brands that talk about heritage. MyGolfClub doesn't talk about it — they make it.
What this means, if you're a member.
Members get first run on each year's small batch. Bespoke commissions: your initials, your home course's coordinates, your father's handicap if you want it stitched in. The shop is small; the queue moves at the speed it moves at. Members are first in it.
You can read more at mygolfclub.co.
Who's next.
MyGolfClub is the fifth of ten. We are building a small founding cohort of brand partners — not a hundred, not a thousand, ten — who are ready to know their customers for the first time, and who would rather grow slowly with us than quickly with someone else.
Six brands left in the founding cohort.
If you make something we should be paying attention to — write to us. The conversation is short, and the seat is for the long term.
Apply for the cohort →Welcome to the team.