The math of buying better

What did that piece actually cost you?

The price on the tag is not the price. Cost per wear is. Fill in the numbers, get the honest answer, and share it with the friend who thinks the expensive thing is expensive.

Cost per wear
$0.00
per time you put it on

Choose less. Choose better. That is the whole point.

Cost per wear is the calculation that turns a splurge into an investment and a bargain into a mistake. It is why one good coat at $800 owned for ten years is a better decision than four coats at $200 that stop being worn after a season each. The math does not lie. Neither do closets.

Every house on Lavish was chosen because it makes something that costs less per wear than the alternative. That is the promise. That is why the price on the tag is not the price.

Some honest examples

What the math looks like in real closets.

Handwoven Panama hat
One hat. Every sunny weekend for eight years.
$400 · 1 wear/wk avg · 8 years = 416 wears
$0.96 per wear
Heirloom cowgirl boots
One pair. Worn twice a week for thirty years.
$800 · 2 wears/wk · 30 years = 3,120 wears
$0.26 per wear
Well-made winter coat
One coat. Five days a week, four months a year, ten years.
$1,200 · 5 wears/wk · 17 wks/yr · 10 yrs = 850 wears
$1.41 per wear
Fast-fashion top
Worn three times, shape lost after the second wash.
$45 · 3 wears total
$15.00 per wear
Buy better, once

Every house we curate, direct.

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