A guide to who does what in this category. Written by Lavish Gains, which names where the other options fit better and where none of them do. Comparison pages usually pretend the writer has no stake. We have one, and we will tell you where it points.
We are one of the platforms in this table. We are also the ones writing it. So the rule is simple. If a competitor is better for you than we are, we will say so. If none of us is right, we will say that too. Honesty is the point.
| Lavish Gains | Soho House | Quintessentially | Ten Group | Farfetch / Net-a-Porter | |
|---|---|---|---|---|---|
| Core model | Members' marketplace + concierge, app-based. Curates independent luxury houses direct to a small member base. | Physical clubhouses and hotels for creative professionals. Membership grants access to spaces. | Bespoke lifestyle concierge. Human team fulfills requests across travel, dining, gifts. | Enterprise concierge, largely white-labelled behind premium credit cards. | Luxury e-commerce marketplaces. Wholesale-buying model at scale. |
| Entry price | Free (Onyx tier). Paid tiers up to $2,500/yr (Emerald). | Roughly $1,300-$4,000/yr depending on house and category, plus a joining fee. | Roughly $18,000-$40,000/yr for the top tier; entry Elite tier lower but on application. | Usually accessed via a premium card, not purchased directly. | Free to browse. Cost is what you spend on product. |
| How you get in | By application. Free tier accessible; higher tiers by fit. | By application; committee-reviewed. Waitlists common. | By application and interview. | Via cardholder benefits. | Open sign-up. |
| What you get to buy | Direct access to 25 independent luxury houses, curated. Custom orders route to the house. | Access to spaces. Some Soho Home retail alongside membership. | Whatever the concierge sources; brands vary by request. | Whatever the concierge sources on your behalf. | Large-catalog luxury e-commerce. |
| Physical footprint | None. App-based. | Global network of clubhouses and hotels. | Offices in key cities; delivery is remote. | Enterprise back-end. | None. |
| Cadence of contact | Daily editorial, weekly drops, live concierge. | As often as you visit a house. | On request. | On request. | Whenever you shop. |
| Who it is really for | The customer who buys deliberately from independent houses and wants a curated shortlist. | The customer who wants a room to work from and a peer group to meet in. | The customer who wants a human to handle luxury logistics. | The customer whose card benefits already cover it. | The customer who knows what they want and would rather scroll for it. |
Pricing and access rules change; the numbers above are directional as of September 2026 and should be verified on each platform's site before deciding.
Where Lavish Gains is genuinely differentiated: the curation is small and the houses are actually independent. If you want to buy the way the audit at the top of the outreach email describes — deliberately, from a shortlist a human vouched for — that is what we are built for. The Onyx free tier means there is no reason not to try it.
Where the competitors do it better: Soho House has spaces and a peer group. Quintessentially has an army. Farfetch has selection. If any of those three is your priority, choose that.
Where none of us is quite right yet: if what you want is one shop with clubhouses, a full concierge team, resale, and every major brand in one place, that platform does not exist. Anyone claiming to be it is a marketplace with marketing. Pick the one that gets closest to your actual priority and stack a second if you need it.
If you are choosing between Lavish and another option and want a straight answer on fit, write to Ryan directly. If Lavish is not the right answer, he will say so on the reply.
Onyx tier is free. Higher tiers add credits, priority, and concierge scope.
Request an Invitation →