Open it before coffee. Your brief, your week, today's drop, and the houses worth watching. Four things, then you're done.
A home screen should be finishable. Ours is: four things, in order, and then you are done.
One dispatch each morning. Written by humans, edited tightly, often three minutes end to end. What to read, what to wear, what is worth the trip. Never a roundup. Always a recommendation, with a name attached to it.
Trunk shows, previews, openings, and the trips on your own calendar. Tap any one and you get the whole picture: the location, the forecast, the itinerary, and what to pack. Assembled from the closet you already loaded. An unlinked calendar gets you a list of events. A linked one gets you a packing list.
The Daily Drop. One new piece each day, one house, moved to the archive if missed. The Maisons. A short rail with a cover story behind each house. Curated for you. Three pieces chosen against your closet, not against your browsing history. And then nothing. Home ends. That is deliberate, and it is the feature members mention first.
“I read it with coffee and I'm done. It's the only app I open that gives me back the time.”